Join us on January 28th at 9:00 AM CST for Leveraging ITC Consumer Research for Targeted Prebiotic Innovation – What Supplement Consumers Want, and What Brands Must Do About It.

This webinar is a deep dive into the evolving behavior of supplement and functional food consumers around the globe. We’ll unpack new research from the Industry Transparency Center, covering health concerns, ingredient trust, label preferences, and where consumers turn for information.

The webinar will translate these insights into actionable strategies for product development, education, and engagement, focusing on prebiotic innovation and turning first-time buyers into loyal customers.

Featured speakers include: Len Monheit, CEO, Global Prebiotic Association / Industry Transparency Center Kenn Israel, Managing Director, Beyond Brands Jennifer Greer, Education & Strategy Consultant This webinar is intended for professionals across marketing, R&D, product development, and innovation teams who are looking to use consumer research as a strategic resource, without relying on assumptions or one-size-fits-all approaches.