This webinar is a deep dive into the evolving behavior of supplement and functional food consumers around the globe. We’ll unpack new research from the Industry Transparency Center, covering health concerns, ingredient trust, label preferences, and where consumers turn for information.

We will translate these insights into actionable strategies for product development, education, and engagement, focusing on prebiotic innovation and turning first-time buyers into loyal customers.

Please note: This webinar was presented live on January 28, 2026.