If navigating the European prebiotic market is anywhere on your radar, or you’re just trying to understand where the regulatory picture stands in the EU and UK, this is the session to tune in to!

Consumer demand for prebiotics is growing across Europe, but the regulatory framework hasn’t caught up. “Prebiotic” still has no recognized health claim status in the EU or the UK, and companies have largely been left to figure it out on their own.

This session brought together two of the sharpest regulatory minds in the industry, plus European consumer research from Industry Transparency Center, to lay out what we know, what companies are doing, and where the opportunity sits.