Prebiotics are often misunderstood. They’re confused with fiber, frequently misrepresented in the marketplace, and caught between scientific definitions and consumer expectations. As interest in gut health continues to surge, the category finds itself at a crossroads.

Join the Global Prebiotics Association for a timely webinar bringing together marketing strategists, market researchers, and a perspective grounded in science to explore how prebiotics are perceived, and how that perception is evolving.

Please note: This webinar was presented live on October 8th, 2025.